In 2019, the industrial potential of China's tourism industry continues to be explored. The 2019 China Tourism Development Report, released by the Wuhan Branch of the China Tourism Academy, shows that the cultural and tourism industry has become a hot spot for social investment and an engine industry for comprehensive development.
In 2019, the endogenous power of China's tourism industry continues to grow. Tourism contributes tens of millions of jobs, and tourism has become an important part of people's happy life.
As the year 2020 approaches, tourism companies are drawing up their own development goals, and new tourism development plans are being hatched in various regions. The year 2020 is the final year of the 13th Five-Year Plan. According to the Tourism Development Plan of the 13th Five-Year Plan, the total scale of China's tourism market will reach 6.7 billion person-times, the total tourism investment will reach 2 trillion yuan, and the total tourism revenue will reach 7 trillion yuan. In this year when the blueprint is turned into reality, China's tourism will surely show itself in front of the world in a better shape.
More meaningful --
Culture becomes the core competitiveness
In front of The Confucius Temple in Qufu, Shandong province, Xue Yuanqing, a tourist from Shanghai, sighed: "The knowledge has gone up, this time has not come in vain!" Two years ago, Xue yuanqing visited the Temple of Confucius. "At that time, I thought it was just a scenic spot. After a quick look around, I found that I still knew very little about the Temple." So, this time he took advantage of the weekend to come, and in the visitor service center invited a guide. The 3-hour explanation made Xue Yuanqing feel that he had found the "guan Qiao" -- culture of Confucian temple. In the commentator's explanation, the entrance to the Temple of Confucius "Golden sound and jade" fang let him marvel for a long time. "The cultural tour has given me a new understanding of traditional scenic spots, and the scenic spots are attaching more and more importance to the interpretation and dissemination of their own cultural connotations." Xue Yuanqing said.
In 2018, the ministry of Culture and Tourism was established, and local cultural and tourism agencies were reformed one after another, marking the official start of the integrated development of culture and tourism. In 2019, cultural and tourism integration has become the focus of attention and a new highlight in the annual development of China's tourism industry. "Promoting the reform and development of cultural undertakings and cultural industries", "developing and strengthening the tourism industry" and "strengthening the protection and utilization of cultural relics and the inheritance of intangible cultural heritage" have been written into the government work report.
Since the integration of cultural tourism, more and more tourists have the same feeling as Xue Yuanqing. It becomes an important way for tourist destinations to win in the market competition by actively exploring cultural connotation, telling their own stories well and presenting new ideas.
The cultural and tourism industries are becoming important engines of economic growth in 2019, with residents' cultural and tourism consumption becoming increasingly active and their consumption potential further unleashed, said a senior official at the ministry of Culture and Tourism at its regular press conference for the fourth quarter.
China's tourism market cake is big enough, this has been the consensus of the industry. However, the phenomenon of similar tourism contents still exists. How to transform "cultural identity" into "consumption identity" is the core competitiveness that the tourism industry should strive to improve in 2020.
More interesting point -- Science and Technology help tourism "big and strong"
"At present, the development of China's tourism industry has basically solved the problem of whether it is good or not, and the problem of whether it is good or not is becoming more and more prominent." Luo Shugang, minister of culture and tourism, said at the 2019 China Tourism Group Development Forum. And how to make China's tourism better, how to solve the insufficient number of tourist scenic spots meet the demand of the masses, scenic area income over-reliance on tickets, travel industry chain is not long enough, insufficient development of derivatives, brigade strength, breadth and depth of fusion development remains to be strengthen, LuoShuGang pointed out: "science and technology change tourism" "the development of tourism is the only way to realize large and strong, high quality development".
In 2019, the Ministry of Industry and Information Technology issued 5G licenses to basic telecom operators, opening the way for 5G commercial use in China. It also means a fresh start for tourism development. The application of AI, VR, big data and other new technologies in the tourism scene is profoundly changing the consumption habits and behaviors of tourists, and the integration of tourism and science and technology is also transforming the tourism industry chain. Nowadays, tourists can visit scenic spots in an all-round way without leaving home. The immersive and in-depth interactive experience that has been put into use in many scenic spots enables tourists to obtain novel and interesting experience, which is becoming a new mode of cultural tourism consumption.
Science and technology not only makes tourism more convenient and more interesting, but also puts forward higher requirements for tourism industry. Only by developing more personalized, humanized, differentiated and refined tourism products and services from the standpoint of tourists, can tourists' constantly updated tourism demands be met in the context of new technologies. Enabling technology is both an opportunity and a challenge. It will be the next task for participants in the tourism market to make good use of new technologies to enhance tourism quality, improve tourism experience, and enhance tourists' satisfaction and happiness.
More responsibility -- A new highlight in international exchanges
The year 2020 will mark the 50th anniversary of the establishment of diplomatic relations between China and Italy, and the two countries will host the Year of Culture and Tourism in each other. In 2020, China and Malaysia will hold the China-Malaysia Year of Cultural Tourism. According to on May 11, 2016, signed by the law of the People's Republic of China national tourism administration and the kingdom of Morocco tourism on strengthening tourism cooperation memorandum of understanding with the government of the People's Republic of China and the kingdom of Morocco government cultural cooperation agreements between 2016 and 2020 execution plan related content, the two countries will be held in 2020 in China - culture of tourism in Morocco, all kinds of activities in the field of tourism, culture and so on organization, to promote exchange and cooperation in the text brigade ascend to a higher level.
Tourism is playing an increasingly pragmatic role in international exchanges and cooperation. Tourism has become a highlight in both the "Year of Tourism" and the host country's diplomacy. Since this year, how to boost inbound tourism has become the focus of common concern from the government, academia and industry. It plays a vital role in the healthy development of China's tourism industry, not only because of its three pillars of outbound tourism and domestic tourism, but also because inbound tourism is a window for the world to better understand and experience modern China.
Li baochun, executive deputy secretary general of the world tourism cities federation, said that by 2020, the number of two-way tourists between China and the countries along the "One Belt And One Road" route will reach 85 million and tourism consumption will reach 110 billion us dollars. Tourism has not only become an important way for Chinese tourists to go out and see the world, but also increasingly become an important way for inbound tourists to experience the achievements of China's modernization and become a good choice to spread China's stories.
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